OUR APPROACH TO FIELD SALES IN FMCG!

MULTIVENDOR SALES FORCE

Sarawak has several established multivendor sales teams in the Retail proximity and Out of Home channel. The biggest strengths? You can call on representatives with a great deal of experience within their region and channel for both 1 particular drive (6 weeks) or the entire year. Our multivendor approach means that you will have a dedicated sales team working for up to 4 non-competing brands in one particular region.

The main activities during such a drive are making introductions, selling promotions, negotiating optimal shelf placement and POS materials.

DEDICATED SALES FORCE

Within our dedicated Sales Force department, you have the opportunity to not only outsource your Sales Force team through Sarawak but also the direct & strategic management of these teams.

In mutual discussion and with clear KPIs, our teams are sent on the road to take your brand positioning and sales results to the next level.

Thanks to our high-performance CRM & reporting system, both the representative, the manager of the team and you have live access to all results. As a result, we ensure that you are kept on top of what is happening in all store locations.

DISCOVER THE LIFE OF A FIELD SALES REPRESENTATIVE AT SARAWAK!

What does working in field sales in the FMCG channel really entail?
In this video, 10 of our Field Sales Representatives answer three short questions about their job. They share their experiences and what motivates them every day to give their best in the field.

At Sarawak, field sales is about more than just sales — it’s about people, brands and making an impact on the shop floor. Our representatives are the driving force behind visibility, availability and brand experience, which is why we invest in their growth and guidance.

We organise targeted coaching sessions, development opportunities and work together on personal development plans. This allows us to get the best out of our people — and them out of themselves.

🔍 Curious about how we bring your brand to life in the retail world?
Watch the video and meet our people in the field.

BUSINESS ANALYTICS

HOW WE MANAGE THE SUCCES OF

OUR TEAMS & PROJECTS

Sarawak’s Business Analytics collects the data from the various on-site audits done by the Sales & Merchandising Teams, analyses it, and gives you the insight you need to evaluate and further refine your approach.

At Sarawak, we have developed a customized, offline, mobile CRM Tool. This allows our Sales & Merchandising teams to collect all information & report all tasks done in-store for our customers.

Within our CRM tool we have an integrated Routing Tool which creates an efficient schedule that ensures that salespeople and merchandisers visit the right accounts at the right time.

It optimizes routes to minimize wasted driving time, maximize time in shop and avoid interruptions.

POWER BI: DATA REPORT

For data reporting we use Power BI.

With Power BI, we get clear visualizations that turn the most complex data into easily digestible snapshots. We developed personalized live dashboards for the project managers so that they can follow the status of their teams on a daily basis and make adjustments where necessary.

We give our clients access to their personalized dashboards where they can follow all the results of the teams.

Discover our cases :