PLAYMOBIL

CAMPAIGN MERCHANDISING

For our client Playmobil, we are active throughout the year! Our multi-vendor merchandising teams visit Cora stores and a selection of Hyper Carrefour stores every month. During these visits, our teams inform department managers about new products and assist them with placing orders. Naturally, showcasing the assortment and setting up various themes are also part of our mission. Our teams thus contribute to ensuring that the visit to this universe remains a magical moment for the little ones.

Starting from October, when it’s time to install the Saint Nicholas assortment, we recruit and train a temporary team to complete all installations within two weeks. We carry out these installations at Cora, Carrefour, Cactus, and many more locations.

These teams, usually consisting of five merchandisers, are supervised and coordinated by our permanent teams. This way, the point of contact for the different stores remains unchanged. Once the installations are completed, our teams visit the stores several times a week to maintain maximum availability, especially during the holiday season, a crucial period for the toy world.

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