Sarawak strengthens its position in the Belgian pharma channel!
In 2025, Sarawak is taking the next strategic step in the Belgian pharmaceutical and parapharmaceutical sector. While Sarawak has been known for years for its deep expertise in retail support and field services, the company is now purposefully expanding its activities within this rapidly growing channel. Not as a newcomer, but as an experienced partner responding to evolving consumer needs and sector trends.
The Belgian pharma and parapharma market has shown strong growth in recent years. Sector research indicates that the beauty market further increased in sales value in 2024, with a notable strengthening of the premium segment, including dermo-cosmetics and specialized skincare. Demand for dermo-cosmetics continues to rise, with market forecasts showing this growth will persist at least until 2029. At the same time, the Belgian life sciences and pharmaceutical industry remains an economic powerhouse: in 2024, the sector accounted for nearly one-fifth of the total manufacturing industry.
Within this landscape, Sarawak is accelerating the rollout of a comprehensive service offering, ranging from on-site training and field consultancy to merchandising, store design, and specialized field representatives. Brands such as SVR, Louis Widmer, The Remedy Laboratories, Filorga, CeraVe, Les Secrets de Loly, and Couleurs de Noir are among the partners already relying on Sarawak’s support within the channel.
According to Stefanie Fidock, Channel Manager Cosmetics and the driving force behind this expansion, the strengthened focus is a logical response to market evolution. “Today’s consumers expect not only quality products, but a total experience,” she explains. “Brands are looking for partners who can elevate professionalism on the shop floor. By extending our proven retail expertise into the pharma and parapharma channel, we create an environment where advice, presentation, and experience come together seamlessly.”
The growing demand within the channel confirms this need. Pharmacies and parapharmacies are increasingly seen as trusted destinations for high-quality care products, significantly increasing the need for strong merchandising, inspiring product presentations, and well-trained teams—areas in which Sarawak has excelled for years. That is why Sarawak continues to invest in strengthening its offering: expanding the field representative team, introducing more specialized training programs, and refining its service architecture. These steps are designed to ensure a sustainable and structural foothold within the pharma and parapharma landscape.
What is being rolled out today builds on a solid foundation of experience and proven expertise. As Fidock summarizes: “The future of dermo-cosmetics lies in expertise, trust, and a strong shop floor—and that is exactly where Sarawak makes the difference.”
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