Promoters: your secret weapon during Black Friday and the holiday season
Black Friday, Christmas and New Year are without a doubt the busiest and most competitive moments of the year. During these periods, customers don’t just want to find great deals – they also expect service, advice, and experience. That’s exactly where promoters make the difference. At Sarawak, we make sure your brand is not just present, but stands out from the crowd and leaves a lasting impression.
In consumer electronics, at retailers such as Krëfel and Mediamarkt, promoters are an essential addition to the fixed sales team. They bring technical knowledge to life through concrete demonstrations and make sure customers don’t get lost in specifications and options. Their presence gives permanent sales staff breathing space, while conversions rise noticeably. That physical explanation pays off is clear from recent figures: products supported by a display and promotion achieve up to 129% more sales (Circana, 2023).
In FMCG retail as well, at retailers such as Carrefour and Delhaize, promoters show their value every day. Tastings and sampling actions make products tangible and lower the threshold for trying something new.
Research shows that 91% of shoppers say that sampling influences their purchase decision, and 75% of customers buy the product again after their first tasting (Comosoft, 2023). What’s more, the effect often lasts for weeks: not only do sales peak, but brand awareness and loyalty also continue to grow thanks to the so-called halo effect.
Getting the most out of promoters requires a well-thought-out approach. Success starts with timely preparation: in-store stock must be ready, and the activation well planned. It’s also about selection and training, because only well-prepared promoters become true brand ambassadors who make a difference with conviction. Placement also matters: being present at the busiest times and in the right spots in the store has the biggest impact. Finally, measurement is essential. At Sarawak, we report sales results and reach clearly and transparently, so you not only feel the experience but also see the results.
Best of all, we can take the entire process off your hands. From negotiations with retail points and scheduling to logistical follow-up: we make sure your activation runs smoothly. You deliver the product, we put it in the hands of the consumer.
Black Friday and the holiday rush are approaching. This is the moment to let your brand shine on the shop floor. Plan your activation with Sarawak today. Our team is ready to select the right promoters, coordinate the stores, and deliver the results.
Contact our team and discover how we can take your sales goals to the next level.
02/462 07 10
