Kruidvat - Sarawak Belux

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OUR TEAMS ARE ON
THE FIELD EVERY DAY

OVERVIEW CASES

MERCHANDISING SALES FORCE CAMPAIGN MERCHANDISING STORE-IN-STORE BEAUTY SALES ADVISOR TRAVEL RETAIL DEGUSTATION SAMPLING & FLYERING DEMONSTRATIONS

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CAMPAIGN MERCHANDISING

KRUIDVAT

MISSION

– Rebranding make up section in all Kruidvat stores.
– Installation of new Kruidvat make up unit
– Applying new floorplan by moving, installation, adapting make up units for all available make up brands @ Kruidvat to increase sales
Installation of POS materials to increase visibility

SOLUTION

– Sarawak was responsible for the coordination between all concerned make up brands.
– In 5 weeks, time 12 teams of 3 merchandisers visited all 276 Kruidvat stores to install in total 1345 new make-up units, they returned 1172 make up units back to the Sarawak Warehouse where the logistic team reorganized/updated 358 make up units to the latest seasons priorities.