XGIMI

CAMPAIGN MERCHANDISING

As a field marketing company, we were assigned the responsibility of executing a large-scale campaign for XGIMI, focused on the installation of projector displays in selected stores. Our team handled the complete planning, logistics, installation, and reporting for this project, providing 27 stores with XGIMI displays.

The goal of this campaign was to enhance the visibility and availability of XGIMI projectors in retail. This included a structured approach for placing the displays, ensuring their proper operation and security, and providing detailed reporting to the client.

Process Overview

Store Planning
- Selection of 27 stores:
  - 8 Fnac stores
  - 19 Vanden Borre stores
- Creation of an installation schedule
- Assignment of installation teams per region
Logistical Distribution
- Transport and distribution of displays to the teams
- Coordination with store managers on delivery times
- Management of inventory and delivery status
Installation and Inspection
- Physical placement of the projector displays
- Testing of functionality and projector adjustments
- Implementation of security systems
Reporting and Documentation
- Photo documentation of each installation
- Registration in a central reporting system
- Noting any issues or areas for improvement
Client Overview and Evaluation
- Overview of all installed displays with images
- Any comments and feedback from store managers
- Evaluation of the efficiency and impact of the campaign

Results

Thanks to our structured approach, XGIMI benefited from the successful implementation of their merchandising campaign. The displays were installed correctly and on time, with full transparency on progress. This project resulted in increased brand visibility and an improved customer experience in the stores.