Marketing Logistics x Spicelab : le mix parfait entre logistique et gestion locale de marque
Building a strong brand or wanting to grow as a franchise entrepreneur, and using local marketing for that? Our Marketing Logistics division and big sister Spicelab are inextricably linked in this area. Spicelab offers complete marketing & brand portals as a self-service environment for local branches. Sarawak ensures that the ordered stock materials are sent to the entrepreneurs of the branches.
About 15 years ago, Sarawak & Spicelab joined forces. This has resulted in an enormously successful collaboration, adding clients from various industries to our customer base. Something we’re incredibly proud of!
How It All Began
Spicelab, perhaps you’ve never heard of it, but for over 20 years, it’s been the force behind many beautiful brands! But how did this become a sister organization of Sarawak?
Spicelab was then part of a printing company, but it was reorganizing. A friendly business coach wondered if this might be something for Sarawak. After the necessary research, Sarawak decided to take over Spicelab. It’s indeed a completely different field, but we already saw the ‘golden’ synergy with the Marketing Logistics division. That with this combination—online brand portals combined with logistical services—we had a unique offering for clients. It gives our clients the ability not to have all POS materials in stock by default and also to use local marketing more targeted as a marketing & communication tool.
Local Marketing by Spicelab
Through the online local marketing platform, both physical and on-demand materials and expressions are brought together. A marketing department and/or individual point of sale has access to a complete assortment and all tools to work sales-oriented and to ‘locally personalize’ all marketing materials and expressions, resulting in (in terms of sustainability) an average waste reduction of 20% and a uniform professional appearance.
The online platform is so simple that users can create, manage, and order professional marketing & communication expressions (within the brand guidelines) without any graphic or technical knowledge.
The on-demand communication expressions can be easily applied for, among others, print, email marketing, direct mailings, door-to-door distribution, narrowcasting, and social media purposes.
One-Stop-Shop
With this complete set of tools and services, we have a powerful one-two punch to build a strong brand together with our clients, ensure high quality, resulting in a continuously positive brand feeling and better conversion with the client’s target audience. Supporting clients with logistical services around marketing materials with the goal of maximizing the return from these materials. A perfect combination of Sarawak with Spicelab!
Book your live demo Did You Know…
In 2021, our Marketing Logistics departments processed 48,668 Sales Orders? That’s nearly 200 per day. That’s quite a number!
The two driving forces behind this unique combination?
Loran Bruin (Marketing Logistics Manager) & Stefan de Groot (Sales & Marketing Manager Spicelab).
02/462 07 10
