Lindt Tasting at Colruyt – A Sweet Sensation Recap

In preparation for the end-of-year festivities in 2023, we conducted a sampling and tasting activation for our client Lindt in 147 Colruyt stores.

The ultimate goal was to stimulate the sales of Lindt products, with specific attention given to their temporary pick & mix display. A delicious milk chocolate Lindor was offered to consumers to discover the taste and quality of Lindt.

While customers enjoyed their Lindor, attention was drawn to the new pick & mix display featuring 20 different flavors. The focus was on creating a memorable experience for customers through a tasting event supported by our trained tasting ambassadors, recognizable in Lindt chef outfits.

Our team was responsible for leading the tastings, providing product information and answering customer questions.

Objectives:
1. Sales stimulation: Increase sales of Lindt products with emphasis on the temporary pick & mix display.
2. Brand awareness: Increase Lindt’s visibility among consumers.
3. Customer retention: Build a positive association between the Lindt brand and customer satisfaction.