Discover the power of multibrand field sales in the FMCG sector
In the competitive and dynamic world of Fast-Moving Consumer Goods (FMCG), a strong in-store presence is crucial. Do you have a relatively limited budget but want to break into the FMCG sector? It’s possible! Sarawak offers a unique concept to support brands with modest budgets, increasing their visibility through our multibrand field sales teams.
A Multibrand Approach for Maximum Flexibility
Our fixed and multibrand field sales teams operate across both proximity retail channels and out-of-home (OOH) channels. This enables us to support a variety of brands flexibly and with targeted precision.
Key Advantages of This Service
- Local Expertise: Our clients benefit from experienced representatives in their region and channel, whether for a six-week campaign or an annual collaboration.
- A Unique Multibrand Approach: Our fixed teams represent up to four non-competing manufacturers in the same region, maximizing attention and expertise for each brand.
- Targeted Efficiency: During a typical sales campaign, our teams focus on key activities such as product launches, selling promotions, negotiating optimal shelf placement, and setting up Point-of-Sale (POS) materials.
A Results-Oriented Service
Our approach is performance-driven: we set clear KPIs together, after which our teams hit the field to strengthen your brand’s position and results.
Thanks to our advanced CRM and reporting system, you, along with our representatives and team managers, gain real-time access to all results. This ensures you stay informed about performance in every point of sale.
A Dedicated Service for Your Specific Needs
Do you prefer a fully dedicated service where a team works exclusively on your product range? That’s possible too! We handle all human resource aspects and recruit a field sales team tailored to your project’s needs.
We provide a project manager to supervise and coach the team, while our business analysts play a key role in evaluating whether results align with the set KPIs.
New for 2024: Dual-Brand Teams
For an intermediate solution between a multibrand strategy and a dedicated team, we’ve introduced dual-brand teams. This service combines the best of both worlds: the flexibility of a dedicated team with the financial optimization of a multibrand team.
Learn How Our Field Sales Services Can Strengthen Your Brand
Want to know how our multibrand or dedicated service can support your brand objectives and expand your presence in the Benelux? Contact us for more information or visit our website!
02/462 07 10
