Furniture & displays on the shop floor: opportunity or challenge?

In the retail world, everything revolves around experience. A strong visual presentation on the shop floor is essential to capture consumers’ attention and reinforce brand preference. Furniture and displays play a key role in this process. However, they also present challenges, particularly in terms of installation, maintenance, and logistics.

The Challenge: From Design to the Shop Floor

Ordering furniture and displays is easy, but their placement and maintenance require specific knowledge and resources. Without the right expertise, displays may be installed incorrectly, reducing their effectiveness and visual appeal. Damaged or poorly functioning furniture can even have the opposite effect, leaving a negative impression on consumers.

The Impact of Furniture and Displays on Sales Figures

A strategically placed and well-maintained display can directly influence sales. Research shows that over 70% of purchasing decisions are made in-store. Strategically placed displays, such as end caps or interactive presentations, attract attention and encourage impulse purchases. Conversely, poorly maintained or malfunctioning displays can weaken brand perception and discourage customers.

Efficiency, Sustainability, and Flexibility

Beyond aesthetics, efficiency and sustainability play a major role. Smart logistics and route planning minimize costs and reduce environmental impact. Brands looking to adapt quickly to market changes need reliable partners who can act swiftly and professionally.

A Tailor-Made Solution

Effectively using furniture and displays requires a professional and expert approach. By partnering with our specialized Campaign Merchandising service, brands can fully focus on their core business while we handle the technical and logistical challenges. This ensures a consistent brand experience, an efficient workflow, and an optimal shopping experience for consumers.