Bacardi

Flavor, Experience & Sales Boost!

In collaboration with Bacardi, we organized a series of tastings with one clear goal: to boost sales and let new products shine. With nearly 300 tastings across various locations and time periods, we brought consumers closer to the flavors of Martini Mimosa, Bacardi Rums, and Martini Non-Alcoholic.

The Perfect Timing

We selected strategic moments throughout the year for maximum impact:
✅ Summer – Martini Mimosa: Fresh, sparkling, and perfect for summer vibes.
✅ End-of-year celebrations – Bacardi Rums: Ideal for festive cocktails and cozy winter gatherings.
✅ February – Martini Non-Alcoholic (Vibrante & Floreale): A conscious choice during Dry February.

With 294 tastings, we offered thousands of consumers an interactive experience that went beyond just tasting.

A Tasting to Remember

A full sensory experience that left a lasting impression:

· Passionate brand ambassadors – Enthusiastically shared the story behind the spirits.

· Strong visual impact – Branded stands, displays, totems, and other visual elements grabbed attention.

· Perfect serve tips – Consumers discovered the best way to serve their drinks.

The Result? A Boost for Bacardi!

This strategy reinforced Bacardi’s position as the go-to choice for premium spirits and led to a significant increase in sales.