TRAVEL RETAIL
BACARDI
MISSION
– Representation of the brand
– Increase of Brand Awareness, loyalty and Sales
– Storytelling
– Give brand & product advice
– Boosting sales with excellent Customer Service
– Cross-selling/link-selling
SOLUTION
– 1 Brand Ambassador
– Sharing with 2 brands
– Fixed contract
– Fulltime
– Brussels Airport : TA & TB
– Offering a full service :
– Sales, Make-up & Skincare
– Customer Service & Advice
– Promotion of new products
– Stock – & testermanagement
– Merchandising
– Reporting
– Cross – & link selling : for 1 brand + combination of both brands
See also