STORE-IN-STORE
DBI
– Select a team of sales profiles for INNO Rue Neuve, INNO Louise and INNO Antwerp
– Establish a planning that fits in a predefined yearly budget
– Increase sell-out of the Love Moschino brand
SOLUTION
– Weekly presence of 3 Brand Ambassadors in the selected stores
– Planning established by Sarawak based on analyses and taking into account a predefined budget
– Weekly reporting of sell-out and store feedback
– Follow-up on merchandising priorities
See also