STORE-IN-STORE – LG
Prepare the market for the introduction of OLED TV in Belgium.
Increase the market share of LG Electronics in mid-range and high-end television products.
A team of 5 Field Account Managers working on the visibiltiy and product knowledge of the LG products and promotions at Krëfel, Vandenborre, Media Markt.
A team of 4 Jr Account Manager deploying the strategy of the Key-Account Managers and Sales Manager on store level. Managing instore marketshares, sales-in and share of shelve at the buying groups and Media Markt.
A team of 12 Fix Brand Ambassadors managing their shop in shop at Media Markt. selling products to end-users, managing the stock of the stores, increasing the inhouse market share