Bringing Projectors to Life: XGIMI’s In-Store Brand Experience
For XGIMI, a leading brand in smart home projectors, we executed a large-scale retail campaign designed to strengthen both visibility and in-store product experience. Sarawak managed the entire project from end to end: strategic planning, logistics coordination, on-site installation, and final reporting. In total, 27 targeted retail locations, including Fnac and Vanden Borre stores, were equipped with professionally implemented XGIMI display setups, allowing shoppers to experience the projectors in action.
The project began with careful preparation, selecting the appropriate stores and developing a clear installation schedule. Our teams were assigned by region to ensure an efficient and seamless rollout. During installation, our technicians handled the complete setup of each display, calibrated the projectors to deliver optimal image quality, and integrated security systems so the units were ready for safe and interactive in-store use.
Throughout the campaign, progress and quality were monitored through a centralized reporting system that documented each installation with visual evidence and detailed feedback. This ensured full transparency for XGIMI and enabled quick communication regarding any points of attention or improvement.
The result was a timely, consistent, and high-quality deployment that strengthened XGIMI’s brand presence in-store and enhanced the customer experience. Shoppers were able to discover, compare, and interact directly with the products, helping them make more confident and informed purchasing decisions. For XGIMI, this translated into increased visibility and a stronger retail footprint.
For brands looking to build impact in physical retail environments, this project highlights the value of a structured and expert field marketing approach. Sarawak supports every stage of the journey, from strategy to execution. Considering a similar rollout or looking to elevate your brand presence in-store? We’d be happy to help you explore the possibilities.
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