Two new beauty brands are now shining in Kruidvat’s make-up department and that did not go unnoticed.
In a record time of just 4 weeks, 12 specialized teams visited every single Kruidvat store in Belgium. With a smooth and tightly organized approach, they ensured a flawless introduction of these two new brands, carefully adapting all existing units and integrating the new ones.
Everything behind the scenes also ran seamlessly. The fixtures were distributed precisely across all stores. Thanks to excellent collaboration between our logistics team, drivers, and merchandisers, the process ran smoothly and exactly according to plan.
A special milestone for MCoBeauty: this launch at Kruidvat also marked the very first introduction of the brand in Europe. A moment we are proud to have contributed to.
What made this project even stronger? Thanks to our advanced reporting tool, the client could follow the entire process in real time. Every store visit, every adjustment, and every new fixture was documented with photos and clear reports, all brought together in one user-friendly platform.
The successful rollout of E.L.F. Beauty and MCoBeauty is the result of strong preparation, a professional field team, and a customer-focused approach carried out to perfection.
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