L’Oréal, Beauty on the Go
At the airport, every moment is brief yet unforgettable. For the brands of the L’Oréal Group, Sarawak brings beauty to life in the dynamic world of duty-free retail, where travelers encounter luxury in its most immediate form. Our Beauty Consultants represent L’Oréal brands in international terminals, creating an exceptional experience for clients from around the world through their expertise, energy, and elegance.
From scented spraying actions to personalized advice, our consultants transform fleeting shopping moments into a sensory experience. With genuine attention and expert knowledge, they capture travelers’ attention, evoke emotion, and bring the essence of each L’Oréal brand to life – turning casual passersby into loyal customers.
Our Beauty Consultants are carefully trained and coached by Sarawak to excel in the unique travel retail environment. With their knowledge of products, brands, and cultures, they effortlessly connect with travelers and create natural cross-selling and link-selling moments that complete the experience.
Through the Sarawak App, daily results are reported, analyzed by the Project Manager, and shared weekly with L’Oréal, ensuring perfect alignment between strategy and execution.
Regular feedback, coaching, and training keep our teams alert, inspired, and motivated.
In the world of travel retail, where every second counts, our Beauty Consultants embody excellence, elegance, and emotion. They don’t just sell products—they create memories.
Because true beauty travels with you.
02/462 07 10
