June 9, 2026 | 10:09

Make your mark at Brussels Airport. Visible. Memorable. Effective.

The vision of Brussels Airport is clear:
“To create an airport where travelers experience more than just a departure or arrival. To become a place where Belgian hospitality, premium shopping, and unique experiences come together, turning every visit into a memorable moment.”

As the partner for Brand Activation at Brussels Airport, Sarawak plays a key role in bringing this vision to life. We help brands create exactly that impact by translating the airport’s vision into daily activations that surprise, engage, and convert travelers.

The Opportunity for Your Brand

For your brand, this is a unique opportunity to be present in a location where:

attention is guaranteed
experience is central
and purchase intent is remarkably high

Why brands choose Brussels Airport

Over 1,000,000 departing and 870,000 arriving passengers per month
International, multicultural, and high-spending audience
Travelers have time and are open to interaction
Premium environment
Captive audience with minimal external distractions
A setting where brands can truly stand out and remain memorable

What Sarawak can enable for your brand

As the end-to-end activation partner, we support your project from A to Z:

Strategic advice and concept development
Access to premium activation locations
Staffing with experienced brand ambassadors
Reporting and impact measurement

Together, we create activations that are not only seen, but truly remembered.

Possible activation formats

Direct Sales Activations – compact premium pop-ups with on-site sales
Store Driving Activations – concepts that generate additional traffic to retail and duty-free stores
Experiential Activations – interactive brand experiences that create emotional connections
Sampling Activations – targeted trial campaigns that boost both awareness and conversion

Ready to make your brand take off?

We would be happy to explore together which activation, location, and timing best match your objectives.

Also during the Summer & Sports period, there are numerous opportunities throughout the year to showcase your brand at Brussels Airport.

Curious about what Sarawak Belux can do for your brand?

If interested, we would be delighted to schedule an initial exploratory meeting.

Together, we create a brand experience that travelers not only see, but feel and remember.

Contact Stefanie