Win the battle on the shop floor: put your brand in the spotlight where it matters
Every purchasing decision happens in-store. Visibility alone is not enough; brands that truly grow win the battle on the shop floor. With Sarawak Belux’s Store-in-Store service, we deploy brand ambassadors who represent your brand directly at Mediamarkt, where we run projects for brands such as LG and HP. They advise, demonstrate, and convert, turning every interaction into an opportunity to boost brand value and sales.
From presence to impact
Our brand ambassadors are the extension of your brand strategy. They guide shoppers, answer questions, and provide technical support. For brands like LG, this makes complex products tangible and accessible, helping customers make confident purchase decisions faster. This approach translates into higher sell-out, stronger brand preference, and an enhanced shopper experience.
Why Store-in-Store works
Expertise at the point of decision
Every ambassador is fully trained in product knowledge, brand values, and sales techniques. They support the shopper at the moment of purchase and stimulate conversion and upselling where relevant.
Retail alignment and execution excellence
Our teams integrate seamlessly into retailer processes and expectations. From shelf presentation to reporting, everything is aligned with retail KPIs and operational efficiency, ensuring wins for both brands and retailers. We also support retailer-specific services such as warranties, calibration, and protection plans.
Data-driven optimisation
Every activation is tracked and optimised based on insights from the shop floor. We continuously adjust performance according to store type, location, and target audience.
Case in practice: LG
A prime example of this approach is our partnership with LG. Sarawak Belux has supported LG since 2014 with Store-in-Store teams acting as brand ambassadors and product experts at Mediamarkt. In a category where performance and expertise are critical, LG deliberately chooses a structured, long-term collaboration, which clearly demonstrates their trust in the impact of this service.
Our teams guide shoppers through product selection, provide technical advice, and support key products on the shop floor. This ensures brand preference translates into concrete sales results while retailers benefit from better-informed customers and increased conversion.
Store-in-Store as a strategic field marketing tool
For consumer electronics brands, Store-in-Store is not a one-off activation but a strategic element of the go-to-market approach. It helps brands to:
- Gain market share
- Strengthen category leadership
- Deepen retail partnerships
- Bring marketing and sales closer together
We combine people, operational expertise, and reporting in a single integrated service to turn brand ambitions into measurable results on the shop floor.
Winning where it matters
Every moment on the shop floor is a decisive one. With Sarawak Belux Store-in-Store, this space becomes an active growth channel, driven by brand ambassadors who represent your brand where it matters: in-store, with the retailer, and with the shopper.
Do you want your brand to be visible and successful through this service?
Sarawak Belux helps brands with results-driven Store-in-Store execution, from introduction to sustainable sales growth.
👉 Contact Lien De Clercq, Head of Field Sales, at ldeclercq@sarawak.be or call +32 475 63 01 20 for an introduction.
02/462 07 10
